From chaos to efficiency
I help teams and companies focus, build structure, and deliver scalable value — with pragmatic Agile rhythms, Liberating Structures, and goals that actually work.
Improve team dynamics
There are many ways to improve teams and how they work. Liberating Structures enable autonomous workshops that help teams grow from day one — whether the goal is to strengthen an Agile mindset or simply improve a team meeting. Let’s explore what suits your team best.
Bring structure
Individuals, teams, and organisations need structure to maximise value and clarify the roadmap. Because structure looks different in every context, I use a pragmatic approach — introducing it step by step throughout your processes. Even if you’re not sure what’s missing, we’ll find it together.
Scale up (OKR)
Many small companies struggle to reach the next level. Clear oversight, renewed focus and strong objectives (using Objectives & Key Results) help you level up. Understanding the “why” behind your work empowers people and aligns the whole organisation.
Process in 4 steps
1. Scan
1–2 sessions to clarify goals, bottlenecks and quick wins.
2. Workshop(s)
Pragmatic LS sessions; team charter, cadence and visual process.
3. Coaching
Coaching on cadence, tackle impediments, strengthen ownership.
4. OKR/Scaling
Connect goals to cadence; review & learn without micromanagement.
About Rose Magile
Hi, I’m Merel Roos van Zelderen, founder of Rose Magile.
After years of working as a Scrum Master and Agile Coach in different tech and product environments, I saw a pattern: many teams chase “agility,” but few truly live it. They adopt tools and rituals, yet still struggle to grow sustainably, align around goals, or keep people engaged.
Agility isn’t a framework — it’s a mindset that needs to be built from within. Like a rose, it grows layer by layer: through clarity, trust, and small, consistent improvements. That’s what I call Magile — a mix of magic and agile — because when teams find their rhythm, it really does feel a little magical.
I help teams bring structure without losing soul — turning chaos into cadence, meetings into momentum, and goals into shared focus. When people work from their strengths, creativity and innovation become the natural outcome.
If you’re scaling a product or company and want more flow, focus, and human energy in your teams, let’s talk. 🌹
Let’s meet
Feel free to book a spot in my agenda for a 30 minute introduction call
Rose Magile's Values
Holistic & Human-oriented
Each team or organization is like a layered rose; meaningful change happens in considerate steps for each layer in the organisation but also the individuals in the process.
Rebellious within Agile
Beyond the rulebook. RoseMagile choose tools that work for your context, but true to agile principles. Do things differently, only there where it makes sense.
Value-driven Steps
Not focused on big, top-down changes, but on confidence-building and small steps that collectively have a big impact and create value of the challenges the company or the team has.
